As the summer of 1927 came to a close, construction of the Fox got underway. The theatre was sited to replace the rough-cut limestone hulk of the Grand Avenue Presbyterian Church, empty since 1914. Construction was under the able supervision of the Aronberg-Fried Company, Inc. No strangers to large scale projects, William Fried had built the Fox Theatre in Philadelphia (opened in 1923) and David G. Aronberg's credits included construction of the Missouri State Capitol Building.

With nearly a year and a half between ground breaking and grand opening, an army of workers was called in to build the St. Louis Fox. Eventually the construction crew was joined by the artisans and craftsmen responsible for the Fox's opulent interior. Winkle Terra Cotta Company created the ornamental facade and architectural sculptor Victor Berlendis supervised the creation and fabrication of the decorative interior plaster. Meanwhile, numerous sub-contractors were responsible for the art glass, brass and painting. All of these elements fused to become the Fabulous Fox in St. Louis.

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